Pricing is the single biggest factor that determines how fast your listing sells — and how much money you walk away with. Get it right and your item moves in days; get it wrong and it sits for weeks.
The research phase
Before setting any price, spend 10 minutes searching Becchh for similar items. Look at:
- Active listings: What are others asking?
- Condition: Are they in better or worse condition than yours?
- Location: Prices vary by city — Mumbai listings often command a premium over smaller cities.
- How long they've been live: A listing that's been up for 6 weeks at ₹15,000 tells you that price isn't working.
The 80% rule for used goods
A common starting point: price used items at 70–80% of the current market price for the same item new. Adjust down for:
- Visible wear or scratches (-10–15%)
- Missing accessories (-5–10%)
- Age (generally -5% per year)
Condition matters more than age
A 3-year-old laptop in pristine condition with original packaging can fetch more than a 1-year-old laptop with a cracked hinge. Always describe and photograph condition honestly — buyers pay for quality.
Build negotiation room (carefully)
If you're open to negotiation, add 5–10% to your target price. But don't inflate it so much that serious buyers skip your listing entirely. On Becchh, most buyers will try to negotiate 10–15% off — factor that in.
When to drop the price
If your listing has been live for 2 weeks with no serious enquiries:
1. Drop the price by 5–10%
2. Add new photos
3. Renew the listing to push it back to top of search
The "sell fast" price
Need cash quickly? Price at 60–65% of market value. You'll likely close within 24–48 hours. This is the sweet spot for urgent sales.
Pricing is part art, part research. Spend time on it upfront and your listing will reward you.